Facebook Ads Targeting – Facebook Audience Targeting Options Made Easy
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This video will cover Facebook Ads Targeting for 2020 and beyond. We cover all the different audience targeting options available in Facebook Advertising.
We cover our top Facebook ad targeting tips including Facebook interest targeting, audience lists, detailed targeting options available in 2019, Facebook location targeting, audience sizes, Facebook custom audiences, Facebook lookalike audiences, and Facebook behavior audiences as well.
You have endless combinations when it comes to targeting your Facebook advertisements, and this video will give you a high-level overview for all the options that you have.
You can do things such as email list targeting, Facebook Ads Retargeting, interests, behaviors, demographics, geo-targeting, language targeting, age targeting, and more.
You might have a lot of questions about targeting advertising on Facebook and Facebook ad targeting options, so we tried to make it easy by going over every option you have as well as giving our tips and tricks.
Make a note that there can be targeting changes over time, so you need to adjust your Facebook Ads targeting strategy and use the Interests, User Lists, Facebook Lists, Behaviors, and Demographics available.
The best option is to use Retargeting or to upload your customer lists with Lifetime Value (LTV) so you can target the most profitable audiences for your business and create really targeted Lookalike audiences as well.
Both of these options, in addition to using Offline Event Sets and App Users will help you reach people who have previously interacted with your business or even purchased from you in the past.
What is a good audience size for Facebook ads?
It varies, if you have larger budget campaigns then you might want to use larger audience sizes. However, smaller audiences will tend to be more targeted for your products and services.
The best practice is to use a small audience size of less than 100,000 if you have a small budget and a narrow audience. However, if you have a broad audience upwards of 500,000 or even over 1,000,000 with your Facebook Ads Targeting, you can still drive results with the right offer.
The best thing you can do is test different Saved Audiences to see who responds the best to your offer.
How do I see my Facebook targeting?
You want to sign-in to your Business Manager or Facebook Ads Manager, and you can create your audiences by going to the Audience portion under Asset Library.
Reach your core target audience: Facebook Core Audiences helps you select the right recipients for your ad in just a few clicks. Whether you want your ad to be shown to people based on age, location, hobbies, or something else—we can help you connect to people who are likely to be interested in what you offer. Core Audiences can be as broad or well-defined as you like.
Location: Reach people in the cities, communities and countries where you want to do business.
Demographics: Select an audience based on age, gender, education, relationship status, job title and more. Facebook does not allow anyone to reach customers based on personally identifiable information.
Interests: Choose the interests and hobbies of the people you want your ad to reach—from organic food to action movies. You can reach all sorts of Interests including people who like to purchase home decor, people who like barbecue, and people who like to play golf. Every interest you can possibly think of can be used for your Facebook Interest Targeting.
Behavior: Select people based on their prior purchase behaviors, device usage and other activities. For example, you can reach engaged soccer fans, shoppers, frequent travelers, and more based on the behavior people show on Facebook.
Connections: Reach people who are connected to your Facebook Page or event, or exclude them to find new audiences. You might want to do this if people are already engaged with your content so you can reach new people and grow your audience on Facebook.
Otherwise, your existing audience of people who are connected to your Facebook Page or an event might be very interested in your new products and services.